About the Found Words project

Advertisers have come up with the concept of guerilla marketing- bypassing conventional communication channels (to which consumers have developed cynicism and resistance) and inserting their messages elsewhere.  Why should they have it all their own way.  One of the tragedies of education is that it so often leaves people with the impression that poetry is arcane, unrealistic and self-indulgent.  The Found Words project is an attempt to correct this impression by introducing short poems into everyday contexts.  The cards include this web address - if you are here having found one, please leave a comment!